A JOURNEY OF FLAVOR SUN AND WIND
OF THE WESTERN HIGHLANDS INTO A CUP OF COFFEE
THE STORY ABOUT REAL BEAN COFFEE
"Driven by the desire to enhance the value of coffee beans and improve the lives of farmers, I returned to the Central Highlands and founded Real Bean Coffee. We focused on specialty coffee, improving production quality through advanced farming techniques and standardized processing methods.
By 2022, recognizing the growing market demand for sustainable coffee, we launched VIETALITÉ a new brand dedicated to serving the HORECA sector, offices, and private labels. VIETALITÉ not only ensures a stable supply of high-quality coffee but also promotes sustainability and long-term growth for both farmers and customers. This marks a significant step in our journey to elevate Vietnamese coffee."
Ms. Loan Van Founder of Real Bean Coffee
PRODUCTS MEETING ISO 22000:2018 QUALITY STANDARDS
At Real Bean Coffee, the journey to a perfect cup begins with the careful selection of strong, pure coffee varieties. The fertile red basalt soil and favorable climate of the Central Highlands nurture each coffee bean to reach its ideal ripeness—plump, firm, and rich in flavor.
After harvesting, the beans undergo a Cupping process following the standards of the Specialty Coffee Association of America (SCAA) to ensure the highest quality. With meticulous attention to every stage, our products strictly comply with ISO 22000:2018 standards for quality and food safety.
Real Bean Coffee is committed to delivering a bold, authentic, and refined coffee experience.
Vision
Accompanying farmers in the Central Highlands to create a region providing specialty coffee.
Introducing to customers the most delicious and quality coffee products.
Promoting the value of Vietnamese coffee to become a high-quality coffee exporter.
Mission
Integrating technology, innovation and bringing experience into the production process to create the best quality coffee products.
Introduce and promote products while enhancing value and building absolute trust for Vietnamese coffee beans in the global market.
Promote sustainable economic growth and improve the lives of farmers in the Central Highlands.
Giving customers the opportunity to enjoy specialty coffee at reasonable prices.
Sustainability criteria
Sustainability criteria Real Bean Coffee is implementing:
